Officially announcing the second instalment in the Outlast series from Red Barrel Games, we created a teaser that blended the satanic theme and the book of revelations.
The video was reposted repeatedly as reaction videos began popping up all over YouTube.
Outlast II - Hidden Message (430,000+ Views)
To announce that Red Barrels would be taking their Outlast II demo to the PAX East video game conference, we sent a cryptic message out to our fans. One they would have to work to receive.
Outlast II - Reveal (PAX East)
Within 30 minutes of the launch, our fans figured it out, using web apps to play the message in reverse. They began posting the script in the video comments, and speculations about the new game started to spread.